The city of Portland is renowned for its vibrant ice cream and donut scene, yet beneath the surface lies a deeper commitment to health-conscious cuisine. Recently, Ryan Carpenter, founder of Moberi—a once bike-powered smoothie cart that evolved into a brick-and-mortar chain—has acquired The Whole Bowl, a beloved food truck business specializing in vegetarian rice bowls. This acquisition marks a significant milestone in Portland’s evolving culinary landscape, celebrating over two decades of The Whole Bowl’s legacy while introducing fresh opportunities for growth.

A Legacy Built on Simple Yet Flavorful Bowls

Tali Ovadia established The Whole Bowl in 2001, crafting a unique identity around a simple yet satisfying dish: a vegetarian rice and bean bowl accompanied by an array of toppings. Central to the brand’s success is the signature "Tali" sauce, which has become synonymous with the establishment’s distinctive taste. Over the years, The Whole Bowl has maintained its relevance through consistency and quality, becoming a cherished part of Portland’s food culture.

The Whole Bowl’s enduring popularity can be attributed to its unwavering dedication to providing wholesome, nutritious meals. Each bowl offers a perfect balance of flavors and textures, making it a go-to choice for health-conscious diners. Tali Ovadia’s innovative approach to food service, particularly her pioneering role in the city’s food cart revolution, paved the way for many entrepreneurs, including Carpenter, who admired her contributions from the start. As Carpenter takes over, he aims to honor this legacy while exploring new avenues for expansion.

New Horizons for The Whole Bowl Under Moberi’s Ownership

With Carpenter at the helm, The Whole Bowl is set to open a new location in Lake Oswego, transforming a former Moberi site into a hub for healthy eating. Carpenter envisions offering two variations of nutritious bowls, enhancing the menu without straying from The Whole Bowl’s core offerings. Despite the transition, Carpenter assures fans that smoothies will not be added to the menu, preserving the integrity of the original concept.

Carpenter’s decision to acquire The Whole Bowl reflects his deep appreciation for Portland’s food culture and his respect for Tali Ovadia’s pioneering spirit. Throughout the years, both Moberi and The Whole Bowl have coexisted as neighboring businesses, fostering mutual admiration and collaboration. Carpenter’s vision for the future includes expanding The Whole Bowl’s reach while maintaining its commitment to delivering high-quality, health-focused meals. By honoring the past while embracing innovation, Carpenter aims to carry forward The Whole Bowl’s legacy, ensuring it remains a cornerstone of Portland’s diverse culinary scene.